Landing Page Accessibility & Conversions

Most landing pages have accessibility barriers hiding in plain sight: low-contrast text, broken keyboard navigation, vague CTAs, forms that fail silently. These aren't edge cases—with 94.8% of top websites failing basic WCAG standards, odds are your funnel has at least one blocker you haven't caught yet.

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This video breaks down why those issues cost you leads (not just compliance points), walks through the checklist we use to audit pages, and shows how accessible design improvements tend to lift conversion rates across the board—not just for users with disabilities. We cover the specific fixes that typically move form completions, reduce bounce, and open your pages to the 1.3 billion people worldwide who interact with the web through assistive technology.

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Who this is for: Marketing managers, growth leads, and founders running paid traffic or lead gen through landing pages—especially in SaaS, professional services, ecommerce, healthcare, and education. If you're optimizing headlines and ad copy but haven't looked at whether your page actually works for everyone who lands on it, this is the gap.

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What to expect: After watching, you'll be able to run a 30-minute accessibility audit on any landing page, identify the highest-impact fixes for conversion performance, understand where WCAG compliance and conversion optimization overlap, and make a clearer business case for prioritizing accessibility on your team.

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